34% of all man-made CO2 emissions are generated by the
food industry, particularly fast food companies.
The interest in sustainability has risen from 2008 (defined as
the Earth’s year by UN) in and now it is on everyone’s lips.
Even fast food companies have therefore decided to give space to the environmental issue on their websites.
However, are companies really doing something for the environment or...
This project looks at the websites of the Top 8 fast food companies in the world.
To better understand their green communication, several environment-related keywords were chosen to be looked for in each website...
Each sentence was classified based on specific discriminants: topic, communication aim, evidence.
These discriminants are now ingredients of 9 recipes, showing the most recurring patterns of the dataset, from the most to the less used:
AUTHORS:
SILVIA ALTAMURA
ANA DORIC
WANLIN LI
JESSICA MORESCHI
MARTINA PAGGI
MATTEO REPETTO
LUCREZIA VALENTINI
FACULTY:
MICHELE MAURI
ÁNGELES BRIONES
GABRIELE COLOMBO
SIMONE VANTINI
SALVATORE ZINGALE
TEACHING ASSISTANTS:
ELENA AVERSA
ANDREA BENEDETTI
TOMMASO ELLI
BEATRICE GOBBO
ARIANNA BELLANTUONO
MEDIAZIONI ALGORITMICHE. DESIGN IN A DATA INTENSIVE SOCIETY.
The Final Synthesis Design Studio is a course at
Politecnico di Milano for the Master's Degree in Communication
Design.