AS EASY
AS A GUM?

AS EASY
AS A GUM?

Why Plan B One-Step liberalization
doesn't mean freedom of choice.

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The Emergency Contraception issue has always been fostered
by the unintended pregnancies rate in the USA,
the highest among developed countries.


The U.S. unintended pregnancies rate is significantly higher
than the rate in many other developed countries.

UNINTENDED PREGNANCIES BY REGION
UNINTENDED PREGNANCIES BY STATUS
*Average percentage of Europe, North America, Australia, New Zealand and Japan.

After a lot of twist and turns, on June 20th 2013
Plan B One-Step is unrestricted .


Now you can get the pill at all ages, without medical
prescription and over the counter.

President Obama has said he was bothered by the idea of 10 or 11
year-old girls buying the drugs "as easily as bubble gum”.



June 10th 2013, Los Angeles Times

Pick up THE CHEWING GUM PACK FROM THE SHELF

- click on it -

Pick up THE CHEWING GUM PACK FROM THE SHELF

- click on it -


In a recent research, asking to pharmacies at what age it was possible to get
emergency contraception over the counter, in about half of the calls, they got
the wrong answer, higher in poor neighborhoods.

POOR AREAS PHARMACIST DISINFORMATION
WELL-OFF AREAS PHARMACIST DISINFORMATION

Choose A CHECK-OUT TO PAY

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Almost 6% of pharmacists indicated that they would refuse to dispence
and refuse to transfer at least one medications to which they have
moral objection, included morning after pills.

Pay  FOR THE CHEWING GUM PACK

- click on it -


Pay  FOR THE CHEWING GUM PACK

- click on it -



The cost of one package of Plan B One-Step can range anywhere
from about $35 to $60, with the average cost being around $48.

WORKING TIME (hours) TO EARN 48$ IN U.S.A.
(considering American average income by ethnicity)
WEEKLY ALLOWANCES TO GET 48$ IN U.S.A.
16$ | average weekly allowance

Open YOUR CHEWING GUM PACK


- click on it -

Open YOUR CHEWING GUM PACK

- click on it -


Only 22 states in USA mandate sexual education, and of those, a mere 12 mandate sex
education that is medically accurate.
Nationally, 1 in 4 teenagers have received abstinence-only education,with no instruction
on birth control and techniques to avoid contraction of sexually transmitted
diseases (HIV included).

Is Plan B One-Step as easily as a gum?

READ or DOWNLOAD
our report "The Bitter Pill"
about Plan-B One-Step controversy

WATCH and SHARE
our spot

ABOUT
As easy as a gum? is a project aimed to make people aware
about recent legislations that made Plan B One-Step available
with no age restrictions, no prescriptions and over the counter.
A project by
Lucia
Faggion
Chiara
Gagliardi
Chiara
Pirotta
Mariasilvia
Poltronieri
Francesco
Saponaro
Project developed during the integrated course final synthesis studio with Density Design and Politecnico di Milano
Faculty: Paolo Ciuccarelli, Marco Fattore, Stefano Mandato and Donato Ricci
Teaching assistants: Matteo Azzi, Michele Mauri, Azzurra Pini and Giorgio Uboldi
Contact us
for further information!

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