REC
NAME
AGE
PROFESSION
SCORE
ACTIONS
receptionist
410
jaywalking
39
Mia
ID
430422********3655
Ishan
Ava
Megan
Chen
Xin
Evan
Becca
Olivia
Rhys
42
18
43
75
50
27
53
40
23
513001********0615
130682********3191
430422********8110
342125********8016
413023********7715
330324********3297
513025********5797
120102********2819
510183********0025
photographer
student
musician
retired
teacher
waiter
housewife
lawyer
shop assistant
200
700
450
540
480
380
500
630
560
saying bad things
about the government
taking train
without ticket
throwing paper
on the ground
staying on the left
on the escalator
not picking up
own dog’s poop
buying alcohol
blocking the sidewalk
smoking in not
allowed areas
spreading fake news
PUNISHMENTS
are banned from flying
or getting the train
have a lower
internet speed
are banned from the best
schools, also their kids
are banned from getting
the best jobs
are kept out of the
best hotels
are getting their dog
taken away
are being publicly
named as a bad citizen
can’t buy estates
can’t rent high-end
office spaces
can’t buy cars that are
not business related
all these people:
FIND
THEM
BLACKLIST
WARNING!
It’s not just fictional.
What we’ve been doing so far is what
the Chinese government is doing on
a daily basis: spotting citizens
and putting them in a blacklist
for their actions.
This is reality and it’s called
Social Credit System
.
Cameraville!
Hi, there, I’m the Camera Man!
Can you help me spot all the bad people
living in this fascinating city?
There are so many of them
who are doing naughty actions!
Find all the characters you have on the right menu.
What will happen to them?
welcome to
scroll down to play
NAME:
Clara
AGE:
65
PROFESSION:
Hair dresser
SCORE:
940
ACTION:
Recycling the
waste
NAME:
Mia
AGE:
39
PROFESSION:
Receptionist
SCORE:
410
ACTION:
Jaywalking
NAME:
Mia
AGE:
39
PROFESSION:
Receptionist
SCORE:
410
ACTION:
Jaywalking
NAME:
Cheng
AGE:
34
PROFESSION:
Office
worker
SCORE:
870
ACTION:
Picking up own
dog’s poop
NAME:
Frank
AGE:
35
PROFESSION:
Doctor
SCORE:
930
ACTION:
Waiting for the
green light
NAME:
Olga
AGE:
67
PROFESSION:
Babysitter
SCORE:
890
ACTION:
Helping a child
get up from the ground
NAME:
Melanie
AGE:
20
PROFESSION:
Babysitter
SCORE:
950
ACTION:
Waiting for the
green light
NAME:
Ishan
AGE:
42
PROFESSION:
Photographer
SCORE:
200
ACTION:
Saying bad
things about the
government
NAME:
Ishan
AGE:
42
PROFESSION:
Photographer
SCORE:
200
ACTION:
Saying bad
things about the
government
NAME:
Yi
AGE:
24
PROFESSION:
Traffic
warden
SCORE:
890
ACTION:
Picking up own
dog’s poop
NAME:
Alice
AGE:
53
PROFESSION:
Housewife
SCORE:
990
ACTION:
Assisting an old
person
NAME:
Carl
AGE:
13
PROFESSION:
Librarian
SCORE:
940
ACTION:
Recycling the
waste
NAME:
Ava
AGE:
18
PROFESSION:
Student
SCORE:
700
ACTION:
Taking train
without ticket
NAME:
Ava
AGE:
18
PROFESSION:
Student
SCORE:
700
ACTION:
Taking train
without ticket
NAME:
Julia
AGE:
18
PROFESSION:
Student
SCORE:
900
ACTION:
Buying a train
ticket
NAME:
Jan
AGE:
31
PROFESSION:
Journalist
SCORE:
910
ACTION:
Buying a train
ticket
NAME:
Megan
AGE:
43
PROFESSION:
Musician
SCORE:
450
ACTION:
Throwing paper
on the ground
NAME:
Megan
AGE:
43
PROFESSION:
Musician
SCORE:
450
ACTION:
Throwing paper
on the ground
NAME:
Ben
AGE:
37
PROFESSION:
Taxi-driver
SCORE:
890
ACTION:
Helping a child
get up from the ground
NAME:
Chen
AGE:
75
PROFESSION:
Retired
SCORE:
540
ACTION:
Staying on the
left on the escalator
NAME:
Chen
AGE:
75
PROFESSION:
Retired
SCORE:
540
ACTION:
Staying on the
left on the escalator
NAME:
Xin
AGE:
50
PROFESSION:
Teacher
SCORE:
480
ACTION:
Not picking up
own dog’s poop
NAME:
Xin
AGE:
50
PROFESSION:
Teacher
SCORE:
480
ACTION:
Not picking up
own dog’s poop
NAME:
Isaiah
AGE:
75
PROFESSION:
Retired
SCORE:
910
ACTION:
Staying on the
right on the escalator
NAME:
Ted
AGE:
35
PROFESSION:
Musician
SCORE:
880
ACTION:
Staying on the
right on the escalator
NAME:
Maia
AGE:
39
PROFESSION:
Housewife
SCORE:
810
ACTION:
Buying diapers
NAME:
Evan
AGE:
27
PROFESSION:
Waiter
SCORE:
380
ACTION:
Buying alcohol
NAME:
Evan
AGE:
27
PROFESSION:
Waiter
SCORE:
380
ACTION:
Buying alcohol
NAME:
Becca
AGE:
53
PROFESSION:
Housewife
SCORE:
500
ACTION:
Blocking the
sidewalk
NAME:
Becca
AGE:
53
PROFESSION:
Housewife
SCORE:
500
ACTION:
Blocking the
sidewalk
NAME:
Mia
AGE:
42
PROFESSION:
Manager
SCORE:
1000
ACTION:
Respecting the
queue
NAME:
Eric
AGE:
35
PROFESSION:
Plumber
SCORE:
870
ACTION:
Buying diapers
NAME:
Olivia
AGE:
40
PROFESSION:
Lawyer
SCORE:
630
ACTION:
Smoking in not
allowed areas
NAME:
Olivia
AGE:
40
PROFESSION:
Lawyer
SCORE:
630
ACTION:
Smoking in not
allowed areas
NAME:
Ayoub
AGE:
42
PROFESSION:
Designer
SCORE:
1000
ACTION:
Respecting the
queue
NAME:
Carter
AGE:
24
PROFESSION:
Mechanic
SCORE:
880
ACTION:
Writing a good
post about the
government
NAME:
Chris
AGE:
53
PROFESSION:
Policeman
SCORE:
990
ACTION:
Assisting an old
person
NAME:
Rhys
AGE:
23
PROFESSION:
Shop
assistant
SCORE:
560
ACTION:
Spreading fake
news
NAME:
Rhys
AGE:
23
PROFESSION:
Shop
assistant
SCORE:
560
ACTION:
Spreading fake
news
NAME:
Phoebe
AGE:
20
PROFESSION:
Student
SCORE:
880
ACTION:
Writing a good
post about the
government
REC
Cameraville!
This city is fascinating, but it has a huge
problem: it’s full of bad people! Can you spot
them all by searching through the citizens?
Find all the characters you have on the right menu.
What will happen to them?
scroll down to play
welcome to
The
Chinese government
started this project in 2014 just on a
portion of the country and it’s willing to spread the system in
all China by
2020
. Working with 8 major Chinese companies, Alibaba
included, the government collects
citizens’ data
and gives a score
to each one of them, based on their
behaviour online and offline
,
controlling them using facial
recognition cameras
. Based on this
score
, citizens have
benefits
if it’s high, otherwise they are
severely punished
, as you could see before in the
blacklist
.
We are six designers from Politecnico di Milano who did a research
to find out what western and Chinese people think about it,
analyzing the debate
around the topic on different platforms,
focusing on the approach that people had towards
Social Credit System
.
DISCOVER THE FULL RESEARCH
SOCIAL CREDIT SYSTEM
an explanation guide about
Neutral 92%
Positive 2%
Positive/Negative 6%
Neutral 26,5%
Positive/Negative 24,5%
Negative 47%
Positive 2%
Concerned 21,5%
Uncertain 5%
Neutral 33%
In favor 7,5%
Against 24,5%
Ironic 8,5%
Neutral 90,5%
In favor 9,5%
Concerned 23%
Uncertain 13,5%
Neutral 17,3%
In favor 1,7%
Against 36,3%
Ironic 8,2%
Concerned 1%
Uncertain 4,5%
Neutral 83,5%
In favor 10%
Against 1%
These are the approaches that users have
referring to “Social Credit System” writing posts
from 7/11/18 to 13/11/18 on both Twitter and
Weibo (its Chinese counterpart).
TWITTER/WEIBO
This is how people talk about “Social Credit
System” in the first 30 videos of Youtube
and Iqiyi (the most used Chinese platform to
watch and upload videos).
YOUTUBE/IQIYI
These are the approaches that we found out
when searching for “Social Credit System on
Google and Baidu (its Chinese counterpart) and
analyzing the first 50 links each.
GOOGLE/BAIDU
What was interesting to see was the
huge gap between the western
approach
and the Chinese one
. Western people are very
concerned
and somewhat
afraid
, because they see the system as a
lack of
privacy and freedom
, as a
Black Mirror
episode or an
Orwellian
nightmare. They feel
spied and controlled
. On the other hand,
for
Chinese people the pros overcome the cons
: for them, Social Credit
System is the solution to lower and delete the criminality and to
establish
loyalty and safety
. They also see the government as a
parent, a friend, so for them is not controversial at all.
WESTERN VS CHINESE
the results of the research:
?
"If this is the future
then we won't last very
long, especially when they
introduce the Chinese SCS.
This is 1984."
LINK
"One disturbing Black
Mirror episode is going
to become reality by
2020."
LINK
"In Social Credit System
company and bank are
related together very
well."
LINK
"Your username contains
the word "hamster". You
have 12 hours to delete
your account before your
wife is banned from
buying ice-cream."
LINK
"Do you think that the
social credit score could
be the natural progression
of society?"
LINK
"I think it’s a good
thing, it’s make people
more honest."
LINK
WHERE ARE YOU?
As in the research we identified
six
main approaches
, we want to discover
also yours. Based on what you’ve learnt
so far,
how do you feel about the theme?
By clicking on a point on the square you
can
place yourself
next to the approach
you identify yourself the most.
Leave also a comment, if you want.
*
*
we’re collecting the data you will send us to improve our research
This interactive experience is part of the
project developed within the
Final Synthesis
Design Studio
of the Communication Design
Faculty at Politecnico di Milano.
Discover the 1ST PHASE
Discover the 2ND PHASE
ABOUT THE PROJECT
>
NAME:
Erica
AGE:
24
PROFESSION:
Designer
ACTION:
Organized tons
of thoughts
>
NAME:
Sara
AGE:
23
PROFESSION:
Designer
ACTION:
Invented tons
of lives
>
NAME:
Yi
AGE:
23
PROFESSION:
Designer
ACTION:
Drew tons of
characters
>
NAME:
Alessia
AGE:
23
PROFESSION:
Designer
ACTION:
Wrote tons of
lines of code
>
NAME:
Mariachiara
AGE:
23
PROFESSION:
Designer
ACTION:
Animated tons
of cool stuff
>
NAME:
Camilla
AGE:
23
PROFESSION:
Designer
ACTION:
Built tons of
houses