In the US the use of study drugs became more and more over a common phenomenon in the campuses. The impression to be more focus and the possibility to stay awake for the entire night became an opportunity for the stressed students that seek for a good grade. But when they abuse it, it slowly shows its hidden and unknown dark side.
“Behind the label” is the result of a research on the use of study drugs among the college students as part of the Final Synthesis Studio of Master Degree in Communication Design at Politecnico of Milano. Dope Your Grades (a data-driven analysys ) and Prescribe an A + (a digital methods driven analysis on the position of the US scoiety on the topic) led to this website. “Behind the label” has the main goal to make awarness by revealing the dark side of this kind of drugs, used without a medical prescription.