Starting from the findings of the first part we want to explore the different voices of the discussion about Memetic warfare. Considering the first 100 results on Google.it, different elements have been highlighted: the sourcesâ opinions, the type of text and the point of view. It emerges that the three main types of sources are linked to radically different opinions about Memetic warfare.
Main Findings
Grassroots authors do not have an open critical position. Some of them enjoy the production of memes taking advantage of the sale of merchandise.
From 1993, institutional representatives see the potential of memesâ virality as efficient media weapons supporting the success of their ideas. On the other hand, the editorial sector is aware of the dangers and risks of memetic warfare.
Protocol
