The aim of this step of the research is to map the words used in texts related to memetic warfare since these words represent alternative search terms that can lead the users to this topic. The resulting set of words is formed by one-words and two-words strings. The analysis reveals a debate oriented to define theoretically the phenomenon into the context of recent and significant events.
Main Findings
Media studies and Donald Trump election are the most relevant macro-topics related to memetic warfare, whereas Social media and Trump are the most recurring keywords.
It may be assumed that the first topic is a trail of the attempt to categorize and describe the phenomenon.
The second topic is likely to be one of the most recognised examples of the power of memes as tools for information warfare.
Protocol
