The final part attempt to analyze the phenomenon of memification of music and video, as happened a few years ago on Vine. Although TikTok prohibits politics, it is interesting to analyze how an institutional figure (former Minister of the Interior) uses it in a controversial way, talking about this topic. Furthermore, it is interesting to analyse the usersā reactions to this approach.
Main Findings
The views are always greater than the number of followers, reaching in some case a ration of twenty to one.
A greater engagement was achieved by posting an original content (created by him) and therefore shareable by other people.
Only 6% of the more voted comments openly supports Salvini. These comments are outnumbered by those that harshly criticize him.
Protocol
