#ProudBoys

The hashtag "#ProudBoys" had been used to refer to the far-right US-American group for quite a while when it was hijacked by LGBT supporters. The hijackers decided to fill the tag with images of gay love in an attempt to fight the ideas supported by the group.

The following hijacking story is an example of how a group of people keen on a common cause can manipulate a hashtag, change its meaning and even push it into trending topics, allowing it to reach even more people than before.