Plant Forward is s digital archive developed from a data-driven exploration of reforestation, related phenomena, and their representation on Google Images.
The research presented here is a part of a broader report about the depiction and the perception of the reforestation (you can find it here) and the question presented here is: "How are the terms associated with reforestation represented on Google Images?" and analyses the search results on Google Images from a dataset of 40 terms belonging to the broad concept of reforestation.
The analysis focuses on the representation of reforestation and its growth process. It highlights an underrepresentation of the stages in-between initial planting to a fully grown forest, along with a minor human presence in them, which causes a loss of temporal cognition.
The project aims to encourage people to think about how the reforestation process is a long and gradual process that needs care and human intervention at every stage.
First we created a list of 40 terms related to reforestation: this involved collecting words and synonyms from research articles on the topic.
DATA
STEP 1:
STEP 2:
Each term was used as a search key on Google Images, and for each one we downloaded the first 30 results, creating a body of 1200 images. (data taken on 28 October 2022).
STEP 3:
We focused on photographic images, as they were a better fit for the overall purpose of Plant Forward, so the dataset was cleaned by removing images that were unsuitable for the overall analysis.
Images consisting of two or more juxtaposed pictures (eg. before and after) have been split into parts.
The link to the complete dataset is available here.
These images were manually ordered to show the various phase of growth of plants into forests since both were by far the most frequent subjects.
The process was divided into six phases (before, sapling, tree, boscage, forest, and after), according to which we categorised the images.
OUTPUT
By arranging the archive so that plants are the central point of the images, they are then morphed to present their growth into forests. This embodies the process of reforestation in its broadest sense.
The archive can be explored through a side chart where each image is represented by a dot. Considering the focus on human presence, the dots that are linked to images containing people are highlighted by a thicker outline. The images are arranged in linear order from bottom to top to follow the growth of plants into forests.
The vertical axis is divided into 6 spans of the same area, one for each phase, in which all the images belonging to that phase are placed. The current phase is also represented by an icon placed on the right of the cursor bar.
WASTELAND
WASTELAND
SAPLING
SAPLING
TREE
TREE
BOSCAGE
BOSCAGE
FOREST
FOREST
TIMBER
TIMBER
Images’ position on the horizontal axis is purely for visual purposes.

With a scrolling gesture, it is possible to explore the images by observing the growth process. The physical movement of having to scroll gives the perception of time passing as the plants grow while making explicit both the need for representation, especially of human intervention, in the longest phase of a forest's life: maintenance.

The bar on the right left the user select between some visualisation alternatives. Switching view mode there is the option to visit the archive in a more standard gallery format. Focus can be shifted to the presence of humans within the images by selecting the “human presence” option. To better understand the context of use of each image, their source can be also displayed by clicking on “view source”.
TEAM
GIULIO ALESSANDRINI
ALEXANDRA CHIOJDEANU
ANDREA CORSINI
GRETA COZZA
MIGUEL GASHI
ALESSIA MATTESINI
ANA MUÇO