Automotifs
A collection of sustainability-related communication strategies in car adverts
Automotifs
A collection of sustainability-related communication strategies in car adverts
Today, most car brands tend to use communication strategies that could be interpreted as a subtle way to associate their models and image to the concept of sustainability in their adverts on YouTube. So, we analysed 90 different adverts with the intention to see through the recurring patterns and identify them.
Today, most car brands tend to use communication strategies that could be interpreted as a subtle way to associate their models and image to the concept of sustainability in their adverts on YouTube. So, we analysed 90 different adverts with the intention to see through the recurring patterns and identify them.
Automotifs puts on display these strategies by focusing on their peculiarities through supercuts and video collages.
Automotifs puts on display these strategies by focusing on their peculiarities through supercuts and video collages.
Pristine environments
Framing vehicles in sterile environments
90/90 adverts
Green lifestyles
Vehicles as a complement to a green lifestyle
17/90
adverts
Green metaphors
Comparing vehicles to aspects of nature
20/90
adverts
Regulatory statements
Placing long, tiny blocks of text on regulation
19/90
adverts