Pristine environments
This strategy is about framing the vehicle in stereotypical or glossy environments that range from natural, wild and adventurous landscapes to futuristic or urbanised settings, which are often devoid of people.
Mouseover to highlight some examples
Green lifestyles
This strategy consists in the choice of the adverts' characters, who either showcase their efforts to live more sustainably (like consuming responsibly), or just carry out activities somewhat related to nature and sustainability (like camping, hiking, etc.).
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Green metaphors
This strategy is about using common rhetorical techniques (metaphors) to associate the characteristics of the vehicle to nature —from animals to natural phenomena—and its driving to sports or leisure activities carried out in nature.
Some examples, side by side
Regulatory statements
This strategy is about placing long paragraphs of text that detail information about emissions and consumption of the vehicle directly over the scenes of the advert itself or in particularly small areas or sections of it, usually for a brief time-frame.
Mouseover to highlight some examples
