2015 was declared the "year of the sharing economy": in a society that pushes the human being to an extreme egoism and to a selfish competition, there are some new occasions of collaboration and sharing growing from bottom-up. It's a phenomenon demanded by the quotidianity of every person, but driven by big companies that are twisting the idea of pure sharing.

Through our research we realized that, using a metaphor, sharing economy is a small planet where nothing in particular happens, untill the sudden arrival of a meteorite that completely changes its face. That meteorite is the sharing economy super actors, in particular Uber and Airbnb. Our analysis focuses, at the beginning, on the comparison between the situation of the sharing economy planet before and after the impact and subsequent analysis of the meteorite, investigating the characteristics of the main super actor: Uber.

We tried to explore different themes. One of them are the lexical changes of texts related to sharing economy: topics have changed year-by-year. Sometimes we can see grassroots media anticipate a shift of topic or of key word. Usually the academic field that influences news and websites.

Then we focus on the main actor Uber and its influence on the countries where it acts. In some of them, this sharing economy form has been banned due to legal action issued by competitors (i.e. taxi associations in this case). Our image analysis will show how the web talks about the protests through visual information.