The Project

The Hunt” is a project developed during the Final Synthesis Lab of Communication Design MSc at Politecnico di Milano: it consists in a [desktop documentary] of a research regarding conspiracy theories’-related content spread by Instagram accounts.

The project is an extension of previous Phase 2 of the Lab [VizP1], during which our team investigated the aesthetics of conspiracy theories on digital platforms. For this project we have considered in particular the Protocol 1, in which we analyzed the activity of some Instagram influencers who spread conspiracy theories’ messages using visual languages often characterized by fancy typography and muted, pastel colors that made the content appear as “innocent”.

"The Hunt" is a recorded journey of this investigation in which we analyzed how people, browsing Instagram, can come into contact with certified profiles that dangerously spread conspiracy theories. With simple actions like commenting, scrolling feeds and liking posts, we show how easy it is to get to potentially dangerous content.