From 2016 the Snapchat “Dog Filter” feature has been controversially dubbed “Hoe Filter” due to its apparent promiscuity and its widespread usage among young women. The aim of the research is to show how an apparently harmless feature, as a filter, could be the cause and at the same time matter of debate, revealing different sociological and gender implications. Twitter was used as the primary tool to approach the issue because it was the platform where the discussion was born and widely spread.
Main Findings
Women represent the more active category in the discussion, particularly most of them use irony to express themselves.
Even though men are less involved and interested in the discourse, their tweets are the most popular ones.
The most popular tweet in favor of the idea that girls who use the dog filter are hoes was written by a woman. On the contrary, the most popular tweet against that idea was written by a man.
Protocol
