According to Strategy Analysis in 2019, the consumer spending for smart home surveillance cameras will grow globally at 9.1 percent in the next years but these numbers can vary depending on the country. This visualization shows how small changes in the Google autocomplete search are related with cultural issues and different needs of the population.
Main Findings
About 35% of all Google Search suggestions point to properties, indicating that the overall audience in those countries look to monitor their properties. It’s also remarkable that in many countries the search on security cameras relates with phones, especially in Brazil.
The results in Google autocomplete are very different depending on the language and the country. For example, searching in Spanish, Spain and Colombia are the only ones that have google suggestions related to the price of the cameras and no suggestions related with elderly people.
Google search in Italian language is the only one that doesn’t suggest the word related to “baby” and “home”. Also, Italy is the only country that search for cameras for “fusile” (rifle) “camper” (van), and “casco” (helmet).
The suggestion of Google Autocomplete that appears most is “Carros” (cars) in Colombia, with five in total which shows how important is the security of cars for them. On the contrary, in the US the country with the maximum number of results globally have no concern on cars.
There are also some exclusive keywords found in a country. For example, in the search India uses cameras for “dementia”, in US for the “Tv” and in Colombia for live streaming (“transmisión en directo”) while in others don’t.
Protocol
