Introduction
In order to be able to have a most accurate analysis, we decide to look for the most effective way to bring out the most active Instagram users in the discussion around #almondmilk and #coconutmilk.
Chapter 04 - Alternative users
Active instagrammers
Protocol
Starting from the extraction and the selection of the first 100 pictures of #almondmilk and the first 100 pictures of #coconutmilk, the total number of posts published, the number of posts related to the topic and the number of followers are the data combined to define the users’ influence on Instagram.
Doing a percentage between the total number of posts and the numbers of posts related to almond milk or coconut milk, it’s possible define the 30 most active users, as well as their effective impact.
How to read it
The visualization shows a selection of users. It’s divided into two sections, the upper one refers to almond, the second is for the users linked to coconut. Once obtained the results of the 30 active users they are divided into various categories related to their accounts.
The categories are “specialized bloggers”, “normal people”, “restaurants”, and “food brands”.
Specialized bloggers are all the Instagram users that choose to specialize themselves on a single topic and that produce a huge number of posts about it.
Normal people is related to common people that use Instagram to talk about their lives.
Restaurants are shops or physical places where are sold only articles related to the researched topic.
Food includes brands of specialized food related to the topic.
The two sections are divided according to the category of the users. The icons have different sizes, linked to the value of their activity around the topic, in comparison with the others.
Findings
The higher activity is related to the category of "normal people", which in global as well as being the most numerous, they are the most relevant in the calculation of the index.
It’s also interesting the presence of shops/restaurants related to almond’s foods. It’s impressive how the two alternatives of traditional milk have an important group of brands that promote themselves with an activity on Instagram.
