“Milk is a pale liquid produced from the mammary glands of mammals. It is the primary source of nutrition for infant mammals before they are able to digest other types of food.”

“The females of all mammal species can by definition produce milk, but cow's milk dominates commercial production. In 2011, FAO estimates 85% of all milk worldwide was produced from cows.”
- Wikipedia

Discussing about nutrition, milk is one of the most consumed product all around the world and for the majority of people it’s natural to drink it or use it as essential part of many recipes. As shown in the quotes above, when we speak about milk we usually mean cows’ milk, but it’s well known that some people have problem drinking it because of intolerance.
Regardless they can choose a milk substitute in a long list of other animal’s milks and plant’s milks. During these last years, more and more people are choosing to switch to, as they say, healthier alternatives.
Therefore, we decide to go deep in this topic and try to discover all the aspects and reasons why people are changing their habits.
From the first research, it seems that the discussion is focused on human health, effects and consequences that milk drinking has on it.
Concerning science, we can’t ignore the official voice of medicine about milk, that’s why we compare it with journalists’, who are the intermediators of the information.
In the last part we examine how the users perceive milk’s alternatives that right now are becoming always more popular and if their thoughts are somehow related with the way the producers communicate themselves on social networks.