Digital Detox

Protocol

Detox Holidays


1. Queries analysis on:

- Google.com
- Google images (abandoned throughout the analyses)

2. Google.com (only english pages) with incognito window navigation
> settings > never show instant results > results per page > 100
> query > left-click > view page source > cmd-a, copy and paste on Yoyo
> filter “google” > extract links

3. Dataset creation:

Links in Excel > double links eliminated (filters > advanced > unique records only) >
file Excel cleaned validating all links one by one, reading and tag assignment
to each link dividing in:

- Medical
- Rehab
- News
- Blog
- Education
- Technology
- Wiki

More information added to the dataset in relation to:

- Author
- Latitude
- Longitude
- Website IP
- Short summary and quotes

All results irrelevant for the research have been cut out after reading;
3 ideologies came up and all links have been sorted again in 3 categories:

- Pro Detox
- Balanced
- Against Detox

4. Digitaldetoxholidays.com research:

By reading the links emerged that one of the most used remedies
for detoxing are tech-free holidays from any kind of Internet device

Research of “Digital detox holidays” on Google.com >
3rd result selected = DigitalDetoxHolidays.com > holidays package research > 80 results

Tripadvisor.com used to research more hotels information (detox packages, price, ext…)

5. New dataset creation:

- Type of holiday
- Hotel name
- City
- Country
- Website link
- Logo
- Significant image

More information added in the Excel dataset related to:

- Continent
- Latitude
- Logitude
- Price for a night per person (USD $)

6. Creation of an interactive map using TileMill and the online platform MapBox
showing where all the 80 hotels found in the research are geographically located

Detox Images


7. Creation of three image moodboards
starting from the dataset previously done:

- mosaic created on Photoshop which highlights the chromatic dominance of the images;
- another mosaic where the images are sorted by chromatic dominance;
- a grid made by the most relevant logos and sorted in three columns (resorts, islands, mountains);

In each column the results are ordered from the most illustrative
to the most typographical ones

Metadata

Timestamp:
11/12/2014 - 19/12/2014

Data source:
Digital Detox Holidays,
Tripadvisor

Tools:
Latitude and Longitude
Finder
, Mapbox