Memetic Warfare Archive

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ASSERTION

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Assertion relies on the premise that people like to believe what they are told. This technique consists of stating a debatable idea as a fact. Examples include women are bad drivers and men never stop to ask for directions. This technique is common in advertising claims. However, sometimes facts are fabricated to support an argument.

This technique can be described as an enthusiastic or energetic statement which is presented as fact. Although it might not be true, the main feature of the assertion is that the statement often gets no backup or explanation and is expected to be accepted without any question. The subject should simply agree to the simple and clear statement without searching for additional information.

Usually simple to spot, but often dangerous because of the use of false information and lies.Assertion relies on the premise that people like to believe what they are told. Examples include “Women are bad drivers” and “Men never stop to ask for directions” This technique is common also in advertising claims. However, sometimes facts are fabricated to support an argument.

[IMG BELOW] The poster from WWII and the meme about earth flatness are claiming their statement like it’s universally true.

See other propaganda techniques:
ASSERTION ◊ BANDWAGON ◊ CARD STACKING ◊ GLITTERING GENERALITIES ◊ FALSE DILEMMA ◊ THE LESSER OF TWO EVILS ◊ NAME CALLING ◊ PINPOINTING THE ENEMY ◊ PLAIN FOLKS ◊ TESTIMONIALS ◊ TRANSFER ◊ DESIRES AND FEARS