How it has been done
Through the function "Sum" of Excel and the use of the filters, we calculated the number of videos by typology, Youtube category and language of both queries. So that we delineated the chart thanks to the tool Raw. Using the visual representation typology sunburst we had a double ring: one outside where we placed respectively video typology, Youtube category and video languages and one inside where we placed the two analyzed queries. Furthermore, the program itself has divided the external ring into slices whose width expresses the amount of video typology, language and Youtube category.
In another Excel file the ratio between the amount of video typology, language, Youtube category was calculated and we crossed these values with those related to the activity index. The activity index is an index that we have created ad hoc thanks to the function: [* 1 views + 50 * (+ Like Dislike) + 250 * Comments]. During the first analysis we realized that using this index it was possible to get information on Youtube behavior users.
Later we changed all the “sunburst” slices, previously created, to add data related to the activity index and with the use of an additional text we were able to transmit detailed data of the differences that seemed important to emphasize.